Tour firm boosts ecommerce capabilities
Cadogan Holidays today announced plans to enhance its ecommerce services.
The tour operator is replacing its operating systems with Comtec’s Travelink sales and management platform.
Staff will begin using a web-based sales system and will oversee the online booking services available via the company’s website.
Cadogan Holidays believes the move will improve its growing personalised programme.
It will use Travelink within its call centre and online to manage and sell its existing product range and introduce new travel products and sales channels.
Vicki Tittley, Comtec’s head of sales, told travelmole.com: “Travelink provides a flexible booking platform which presents travel options in the way an individual customer prefers to buy.
“For example, a tailor-made itinerary, a dynamically packaged holiday, or a fixed itinerary tour.”
She added: “We are finding that more and more travel companies, like Cadogan Holidays, are developing flexible propositions in response to changing consumer buying patterns.”
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