Rise in UK affiliate marketing spending
More than three-quarters of UK businesses have increased their affiliate marketing spending since 2005, according to a new survey by E-consultancy.
And the same proportion said they expected spending to have increased by a similar amount in two year’s time.
It is not hard to determine why, with 95 per cent of respondents deeming affiliate marketing to be cost-effective.
The survey suggests that multi-channel retail is now the norm, with 78 per cent of those questioned working for organisations which sell both online and offline.
Kevin Cornils, chief executive officer of buy.at, said in a statement: “As broadcast advertising has started to decline, performance marketing has emerged as the silver bullet of the marketing industry.
“Within that search marketing has reached its peak, but affiliate marketing is still in a high-growth phase.”
The survey shows that the vast majority of organisations are generating at least £1 million in online sales every year, with 42 per cent earning at least £10 million.
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October 11th, 20079:05 am at
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