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Online technology has enabled British newspapers to reach a truly global audience.
Top of the online hits league is the Guardian website, which had 15,821,480 visitors in August, a 26 per cent increase since last year.
The left-leaning newspaper is streets ahead of its nearest competitor, the Mail Online, which had 11,585,134 users over the same period. However, that lead may not last for long, given the staggering 75 per cent annual growth in visits year-on-year.
The Sun scooped 10,594,198 unique users is a 36 per cent yearly increase, while Murdoch’s ‘quality’ offering, The Times, garnered 10,239,223 hits.
Moreover, just 37 per cent of guardian.co.uk web users are in the UK, while for timesonline.co.uk the figure is even less at 33 per cent.
These figures are all the more impressive if you consider that the New York Times, the most popular newspaper website in the US, receives 13 million visits each month.
However, there was a dip in traffic at a micro-level with the Sun and Telegraph the only national newspaper websites to post month-on-month user increases in August.
Print circulations are in terminal decline as the web becomes the primary source of in-depth news coverage.
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