Quantifying the effect of marketing strategies
Search marketing group Hayes has lifted the lid on the new brand development agency it launched earlier this year.
Using a blend of traditional integrated strategies and newer web-centred technologies, Brandwidth monitors the performance of marketing, advertising and web strategies.
Agency principal and marketing director Adam Hayes, along with creative partner George Evans, are plugging a gap in the market. According to Forrester Research, 79 per cent of advertising clients would not recommend their current agency to others - the main reason being that they cannot measure the return on their investment.
Mr Hayes said: “We’re not a web agency that does ads too. And we’re not an ad agency or PR firm that does websites too. We’re more of both.”
He added: “Now more than ever, clients can quantify the impact of their marketing communications strategies. And qualify their agency relationships.”
Hayes and Evans insist on doing everything in house - from strategic development to SEO and performance analytics - unlike many firms that outsource the bulk of their web marketing and development work.
For information regarding online marketing click here.
Useful Links:
/**
