Nike in online marketing drive
Sportswear super-brand Nike is set to increase its spending on online marketing.
The sportswear company has just appointed AKQA as its global digital agency for its online projects in Europe, Asia-Pacific, Latin America, the US and Canada, India’s Economic Times reports.
All of the projects are football-related.
Nike already works with AKQA on a number of web-development initiatives.
The company currently spends just £269,000 of its £9.2 million UK media budget on online advertising, according to Nielsen Media Research. However, that is expected to increase significantly with the new appointment.
Nike is keen to promote football to youngsters ahead of Euro 2008. Its ‘urban football’ scheme involves a number of UK-based, Nike-branded sports events.
It has already managed a similar project in the Asia-Pacific region, a special training programme for youngsters called ‘90 days of football’.
The world’s leading supplier of sportswear and equipment, Nike takes its name from the Greek goddess of victory.
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