Facebook in new marketing offensive
Facebook is seeking to harness its massive online marketing potential, with a new London office and PR offensive.
The UK is now the third biggest Facebook market worldwide, the Guardian reports, with 5.2 million users.
Chamath Palihapitiya, vice president of product marketing and operations, said: “Advertising usually means banners and button, or search. We honestly believe if we make advertising more compelling and more socially relevant, we can have significantly less but have it being more valuable.
“We have an incredible number of page views and could become the most high traffic site in the world. The thing is not to have as many ads as possible but to make them as essential and necessary as possible. And then it is not viewed as advertising, but as content.”
Facebook uses a pay-per-view advertising model. Like Google, which Palihapitiya extols, Facebook can take a targeted approach to marketing due to the wealth of personal data at its disposal.
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