Digivate - More money for your blog

Holidaylettings.co.uk is now the market leader in the holiday home rental market, six months on from its acquisition by Rightmove.

The website was achieving record hits even before joining Rightmove, but since the acquisition traffic levels have soared by 40 per cent, making the partnership a lucrative one.

Over ten per cent of visitors arrive from the Rightmove website.

Holidaylettings‘ online marketing has become much more effective and the website is dedicated to further improving the experience it offers customers.

Ross Elder, managing director of holidaylettings.co.uk, said: “Holiday Lettings is an ambitious enterprise, which benefits undoubtedly from our association with Rightmove.

“However, in creating a service that offers homeowners the greatest value online advertising option and the most user-friendly accommodation search tool for holidaymakers, we continue to secure our market leading brand position and attract growing visitor numbers to the site.”

Over one million people visit the website each month.

Sportswear super-brand Nike is set to increase its spending on online marketing.

The sportswear company has just appointed AKQA as its global digital agency for its online projects in Europe, Asia-Pacific, Latin America, the US and Canada, India’s Economic Times reports.

All of the projects are football-related.

Nike already works with AKQA on a number of web-development initiatives.

The company currently spends just £269,000 of its £9.2 million UK media budget on online advertising, according to Nielsen Media Research. However, that is expected to increase significantly with the new appointment.

Nike is keen to promote football to youngsters ahead of Euro 2008. Its ‘urban football’ scheme involves a number of UK-based, Nike-branded sports events.

It has already managed a similar project in the Asia-Pacific region, a special training programme for youngsters called ‘90 days of football’.

The world’s leading supplier of sportswear and equipment, Nike takes its name from the Greek goddess of victory.

Online technology has enabled British newspapers to reach a truly global audience.

Top of the online hits league is the Guardian website, which had 15,821,480 visitors in August, a 26 per cent increase since last year.

The left-leaning newspaper is streets ahead of its nearest competitor, the Mail Online, which had 11,585,134 users over the same period. However, that lead may not last for long, given the staggering 75 per cent annual growth in visits year-on-year.

The Sun scooped 10,594,198 unique users is a 36 per cent yearly increase, while Murdoch’s ‘quality’ offering, The Times, garnered 10,239,223 hits.

Moreover, just 37 per cent of guardian.co.uk web users are in the UK, while for timesonline.co.uk the figure is even less at 33 per cent.

These figures are all the more impressive if you consider that the New York Times, the most popular newspaper website in the US, receives 13 million visits each month.

However, there was a dip in traffic at a micro-level with the Sun and Telegraph the only national newspaper websites to post month-on-month user increases in August.

Print circulations are in terminal decline as the web becomes the primary source of in-depth news coverage.

The National AIDS Trust today announced the official launch of the World AIDS Day 2007 website.

Utilising the latest developments in interactive online technology, the website aims to increase awareness of HIV in the build-up to the 20th World AIDS Day on December 1st.

It will be one of the first in the UK to provide a hosted conversation tool powered by Newsgator. User-generated videos, blog content and news about HIV and AIDS will be available to view.

Deborah Jack, chief executive of the National AIDS Trust, told Medical News Today: “Last year the website attracted 6.5 million visitors in the five weeks surrounding World AIDS Day.

“The aim this year is to use new technology to encourage as many people as possible to get involved in World AIDS Day by interacting with and contributing to the website. We want to have a conversation about HIV with people across the UK. “