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Free classifieds website itsmymarket.com has selected SEO agency Netrank to boost its conversion rate.

Established in 2000, Netrank specialises in ethical search engine optimisation and online brand reputation services.

Itsmymarket.com wants to combine Netrank’s SEO consultancy with PPC and direct marketing.

Lucy Allen, managing director at Netrank said: “Itsmymarket.com is a dynamic and lively website that is highly engaging for the user. Via SEO we intend to make itsmymarket a household name.”

Tom Probst, managing director at itsmymarket.com, added: “The site has already proved extremely popular and through better natural search positioning the site is sure to grow. Netrank has introduced a range of innovative ideas including digital PR to drive search positions. This will take our online brand reputation to another level.”

Itsmymarket.com was set up in August last year to provide a localised classified service throughout the UK. The site boasts blogs, community forums and photo sharing facilities.

The Construction Marketing Centre of Excellence (CMCOE) is to provide a masterclass in online marketing and search engine optimisation aimed at those in the construction industry.

CMCOE’s aim is to help firms improve their online presence - and thus conversion rates, Contract Journal reports.

The three-hour seminar will be presented by Phil Robinson of Clickthrough Marketing and Roger Moggs, founder of CMCOE.

Phil Robinson said: “If you would like to understand how to maximise your website performance, improve your pay-per-click effectiveness and develop a successful search engine optimisation strategy, then this is the workshop for you.”

CMCOE provides experienced professionals in the appropriate discipline to meet a client’s needs - clients can use as few or as many of the specialist services offered as needed.

The masterclass will take place at Reed Business Information’s AV Theatre in Sutton, Surrey on Thursday 22nd November.

For more details, you can download the pdf here: Download

Online marketing is the most lucrative form of advertising, according to a joint study by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.

The industry achieved above-expectation growth of 41.3 per cent this year, taking its market share to 14.7 per cent.

Guy Phillipson, chief executive of the IAB, commented: “The online market is developing at an astounding rate and once again we see exceptional growth and a significant increase in market share. Ninety per cent of internet users are on broadband now and nearly 40 per cent are using wireless.”

He added: “Importantly, marketers have a much better understanding of how online works and how to measure the effects of brand advertising as well as direct response.”

Classified advertising now accounts for 20.8 per cent of all internet advertising spend, growing by a staggering 72 per cent over the past year to £277.7 million.

Meanwhile, internet display advertising - which includes banners, skyscrapers and rich media formats - was up 33 per cent to a share of 21.5 per cent.

Ireland is today hosting a free online marketing seminar at which industry experts will share their experiences and knowledge.

Digiweb Network Operations Centre, College Business and Technology Park, Blanchardstown will host the event, the aim being to provide an interactive forum for delegates to gain practical and creative ideas.

There are three keynote speakers, the Irish Developer Network reports.

Alastair McDermott, a log-on internet marketing expert, will dispense advice including how to make the best use of Google AdWords and discussion forums.

Damien Mulley of the Sunday Tribune is to discuss what blogging can do for a business in terms of both SEO and increasing website traffic. He will also consider the potential of blogging and how to run a successful online PR campaign.

Finally, Barry Hand, an online marketing specialist from Digiweb, will look at a range of topics including the best practice in web analysis.