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Free classifieds website itsmymarket.com has selected SEO agency Netrank to boost its conversion rate.

Established in 2000, Netrank specialises in ethical search engine optimisation and online brand reputation services.

Itsmymarket.com wants to combine Netrank’s SEO consultancy with PPC and direct marketing.

Lucy Allen, managing director at Netrank said: “Itsmymarket.com is a dynamic and lively website that is highly engaging for the user. Via SEO we intend to make itsmymarket a household name.”

Tom Probst, managing director at itsmymarket.com, added: “The site has already proved extremely popular and through better natural search positioning the site is sure to grow. Netrank has introduced a range of innovative ideas including digital PR to drive search positions. This will take our online brand reputation to another level.”

Itsmymarket.com was set up in August last year to provide a localised classified service throughout the UK. The site boasts blogs, community forums and photo sharing facilities.

Holidaylettings.co.uk is now the market leader in the holiday home rental market, six months on from its acquisition by Rightmove.

The website was achieving record hits even before joining Rightmove, but since the acquisition traffic levels have soared by 40 per cent, making the partnership a lucrative one.

Over ten per cent of visitors arrive from the Rightmove website.

Holidaylettings‘ online marketing has become much more effective and the website is dedicated to further improving the experience it offers customers.

Ross Elder, managing director of holidaylettings.co.uk, said: “Holiday Lettings is an ambitious enterprise, which benefits undoubtedly from our association with Rightmove.

“However, in creating a service that offers homeowners the greatest value online advertising option and the most user-friendly accommodation search tool for holidaymakers, we continue to secure our market leading brand position and attract growing visitor numbers to the site.”

Over one million people visit the website each month.

The Construction Marketing Centre of Excellence (CMCOE) is to provide a masterclass in online marketing and search engine optimisation aimed at those in the construction industry.

CMCOE’s aim is to help firms improve their online presence - and thus conversion rates, Contract Journal reports.

The three-hour seminar will be presented by Phil Robinson of Clickthrough Marketing and Roger Moggs, founder of CMCOE.

Phil Robinson said: “If you would like to understand how to maximise your website performance, improve your pay-per-click effectiveness and develop a successful search engine optimisation strategy, then this is the workshop for you.”

CMCOE provides experienced professionals in the appropriate discipline to meet a client’s needs - clients can use as few or as many of the specialist services offered as needed.

The masterclass will take place at Reed Business Information’s AV Theatre in Sutton, Surrey on Thursday 22nd November.

For more details, you can download the pdf here: Download

Email marketing needs to be managed from the centre if it is to be effective, according to a new survey.

JupiterResearch found that 38 per cent of executives had centralised their messaging efforts in one location, while 24 per cent were managing it across six or more departments.

However, 44 per cent of executives were aware that email would be more effective if it were managed from one platform, suggesting that there is the impetus for change, Marketing Vox reports.

Meanwhile, e-Dialog, an email marketing service provider, has created a tool that it claims is able to determine the relevance of commercial email.

John Rizzi, president and chief executive officer of e-Dialog, told Media Buyer Planner: “Until now, no clear definition or key performance indicators have existed for email marketing relevance, nor have marketers had a comprehensive framework for identifying specific applications of relevance that will increase email productivity.”