Arsenal launches ecommerce site
Arsenal Football Club has developed a transactional website with the help of Venda, the European market leader in ecommerce solutions.
The online store for the club’s merchandise uses built-in guided navigation, which they hope will improve conversion rates and increase revenue.
Adrian Ford, Arsenal’s commercial director, said: “Our new online store provides our fans with a superior shopping experience, as well as providing a cost effective and scalable way of growing our business in the e-tail space. Venda’s ongoing innovation on our behalf will mean that we can continue to improve the customer experience for our fans.’
Venda numbers Crabtree & Evelyn, Hamleys, Panasonic, Pokemon, The Body Shop, Urban Outfitters and Xerox among its clients.
Founded in 1886, Arsenal has been in England’s top division continually since 1919, with achievements including 13 League Championship wins and ten FA Cup victories.
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