AIDS website raising awareness through conversation
Monday, October 1st, 2007The National AIDS Trust today announced the official launch of the World AIDS Day 2007 website.
Utilising the latest developments in interactive online technology, the website aims to increase awareness of HIV in the build-up to the 20th World AIDS Day on December 1st.
It will be one of the first in the UK to provide a hosted conversation tool powered by Newsgator. User-generated videos, blog content and news about HIV and AIDS will be available to view.
Deborah Jack, chief executive of the National AIDS Trust, told Medical News Today: “Last year the website attracted 6.5 million visitors in the five weeks surrounding World AIDS Day.
“The aim this year is to use new technology to encourage as many people as possible to get involved in World AIDS Day by interacting with and contributing to the website. We want to have a conversation about HIV with people across the UK. “
