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Free classifieds website itsmymarket.com has selected SEO agency Netrank to boost its conversion rate.

Established in 2000, Netrank specialises in ethical search engine optimisation and online brand reputation services.

Itsmymarket.com wants to combine Netrank’s SEO consultancy with PPC and direct marketing.

Lucy Allen, managing director at Netrank said: “Itsmymarket.com is a dynamic and lively website that is highly engaging for the user. Via SEO we intend to make itsmymarket a household name.”

Tom Probst, managing director at itsmymarket.com, added: “The site has already proved extremely popular and through better natural search positioning the site is sure to grow. Netrank has introduced a range of innovative ideas including digital PR to drive search positions. This will take our online brand reputation to another level.”

Itsmymarket.com was set up in August last year to provide a localised classified service throughout the UK. The site boasts blogs, community forums and photo sharing facilities.

Holidaylettings.co.uk is now the market leader in the holiday home rental market, six months on from its acquisition by Rightmove.

The website was achieving record hits even before joining Rightmove, but since the acquisition traffic levels have soared by 40 per cent, making the partnership a lucrative one.

Over ten per cent of visitors arrive from the Rightmove website.

Holidaylettings‘ online marketing has become much more effective and the website is dedicated to further improving the experience it offers customers.

Ross Elder, managing director of holidaylettings.co.uk, said: “Holiday Lettings is an ambitious enterprise, which benefits undoubtedly from our association with Rightmove.

“However, in creating a service that offers homeowners the greatest value online advertising option and the most user-friendly accommodation search tool for holidaymakers, we continue to secure our market leading brand position and attract growing visitor numbers to the site.”

Over one million people visit the website each month.

Arsenal Football Club has developed a transactional website with the help of Venda, the European market leader in ecommerce solutions.

The online store for the club’s merchandise uses built-in guided navigation, which they hope will improve conversion rates and increase revenue.

Adrian Ford, Arsenal’s commercial director, said: “Our new online store provides our fans with a superior shopping experience, as well as providing a cost effective and scalable way of growing our business in the e-tail space. Venda’s ongoing innovation on our behalf will mean that we can continue to improve the customer experience for our fans.’

Venda numbers Crabtree & Evelyn, Hamleys, Panasonic, Pokemon, The Body Shop, Urban Outfitters and Xerox among its clients.

Founded in 1886, Arsenal has been in England’s top division continually since 1919, with achievements including 13 League Championship wins and ten FA Cup victories.

The Construction Marketing Centre of Excellence (CMCOE) is to provide a masterclass in online marketing and search engine optimisation aimed at those in the construction industry.

CMCOE’s aim is to help firms improve their online presence - and thus conversion rates, Contract Journal reports.

The three-hour seminar will be presented by Phil Robinson of Clickthrough Marketing and Roger Moggs, founder of CMCOE.

Phil Robinson said: “If you would like to understand how to maximise your website performance, improve your pay-per-click effectiveness and develop a successful search engine optimisation strategy, then this is the workshop for you.”

CMCOE provides experienced professionals in the appropriate discipline to meet a client’s needs - clients can use as few or as many of the specialist services offered as needed.

The masterclass will take place at Reed Business Information’s AV Theatre in Sutton, Surrey on Thursday 22nd November.

For more details, you can download the pdf here: Download